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Huckletree is a unique co-working chain providing space for creatives, innovators and problem-solvers to come together. They pride themselves on bringing together a diverse, disruptive community of start-ups, scale-ups, innovation teams and global brands - all powered by the belief that collaboration is key to building a successful business.
ThirdWay were appointed for the design & build of their Soho branch where Lead Designer, Rameez Raja, was given the challenge to create an exciting and collaborative environment with a unique design aesthetic that incorporates Huckletree’s contemporary branding.
The project is split across 3 floors, starting with a lower basement which features a number of meeting room spaces and a Zen room where members can enjoy some time out. The two upper floors include a range of different sized offices ready for individuals, entrepreneurs or small companies to move into with ease. The shared breakout space in reception is a key area that allows for meetings, opportune connections or simply space to relax with a drink from the coffee and juice bar.
The reception stands out in particular due to its mix of pastel tones and playful use of textures such as velvet furniture, a stone reception desk and a bespoke slatted bar. Industrial cladding sits next to timber cladding and bespoke neon signage is a stand-out feature inspired by the vibrancy of Soho.
The overall theme throughout is a unique fusion of 70’s Miami, sophisticated art-deco and some industrial elements. The bold but skilfully balanced mix of colours, finishes and furnishings looks striking, feels energising and creates a unique character for the space.
The success of this project has led to ThirdWay carrying out another two fit-outs for Huckletree’s latest London co-working locations.
Key features: banquet seats in reception, bespoke juice bar, bespoke grid shelving, lighting track in reception, vinyl graphics on walls and columns.
“Huckletree tasked ThirdWay with transforming three floors of an iconic Brutalist building into a welcoming, stylish hub for London’s investor community. ThirdWay brought the vision for our Soho workspace to life with enthusiasm, precision and a keen eye for detail.”