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Croud is a multi-award-winning Digital Marketing Agency and one of the largest independent digital agencies with four offices across the US, UK and Australia. Having outgrown their previous space, ThirdWay were appointed to create an inspiring London office that the company could be proud of and one that would reflect their continued growth ambitions and vibrant culture.
Key parts of the brief were for a central breakout and tea point to be incorporated into the design, where employees could socialise during and after working hours. The client wanted a fun and lively office that represented their creative and dynamic ethos. In addition to this, it was key to make sure they had enough meeting spaces – both enclosed rooms and informal areas. Soft seating areas were strategically factored into the floorplate next to large windows to maximise employees exposure to mood-boosting natural daylight, complete with plenty of biophilic design, contributing towards enhancing workplace wellbeing.
The building's natural core was utilised with exposed concrete turned into backdrop’s throughout the space promoting the primary concept which revolves around playful pops of colours. This included Croud’s brand colours yellow and turquoise, complete with timber finishes to bring in warmth.
The client was excited and engaged throughout the project and having a vision of what they wanted made the collaboration with ThirdWay’s design team a seamless and fun experience. The client also loved the mid-century modern furniture in warm and playful colours which Tribe Furniture carefully sourced.
Key features: central kitchen with large bar and banquet seating, concrete effect paint that wrapped around the core wall, client pitch room with bleacher seating and the meeting booth/phone booth area.